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Awareness Campaign
Long Term Care Kit Receive the Own Your Future
Planning
Kit

What's New
PA Launches OYF Campaign
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Importance of Planning
Planning Steps
Planning Information & Resources
Own Your Future Campaign

Own Your Future Planning Kit  
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The Own Your Future Planning Kit provides consumers with information about practical steps they can take to plan ahead for their long-term care needs.  The Planning Guide is available at no cost to the consumer, and may be ordered or downloaded from this website. 

Own Your Future Campaigns : Overview  
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The Own Your Future Campaign is a project, started in January 2005, to increase consumer awareness about, and planning ahead for, long-term care. The project’s core activities are state based direct mail campaigns supported by each participating state's Governor, and targeted to households with members between the ages of 45 to 70.  Campaign materials include a Long-Term Care Planning Kit and state specific information and resources. 

The Own Your Future Campaign is a collaboration of the Centers for Medicare & Medicaid Services (CMS), the Office of the Assistant Secretary for Planning & Evaluation (ASPE), and the Administration on Aging (AoA), and has support from the National Governors Association (NGA).

State Activities  
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The “Own Your Future” Long-Term Care Awareness Campaign is a joint federal-state initiative to increase awareness among the American public about the importance of planning for future long-term care needs.

As of April 2008, 18 states have participated in the Own Your Future Campaign to increase the awareness of the need to plan for future long-term care services. State efforts include letters to constituents between the ages of 45-70, promotion of the Campaign, including through an initial press conference, and development and dissemination of state based information and resources, such as long-term care websites. Check the activities and resources of individual Campaign States highlighted on the map. View States


Partners and Agents  
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We encourage Partners and Agents to participate in Own Your Future Awareness Campaigns in their states.  Campaign materials are available to facilitate participation.  You can bulk order the campaign brochure, or download the campaign flyer




 
                Last Modified: 5/2/2008 12:18:21 PM   Back to Top   
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